La Farine du Perche
When the authenticity of a local terroir
comes to life on screen.
The project
Conveying local know-how.
To stand out in a saturated digital space, an exceptional artisan product deserves a tailor-made setting. As part of my work-study placement at the Réulys agency, I was tasked with imagining the web visual identity of La Farine du Perche, a flour producer. The goal was not to build a simple e-commerce page, but to design a true narrative showcase able to tell the story of a local, authentic product that honours baking traditions.
Skills
- Web design (UI/UX)
- Art direction
Tools
- Figma
- Inspiration platforms (Awwwards, Site Inspire)
Deliverables
- Two versions of a home page
- Shop and product pages
The visual approach
The product in the spotlight.
For this project, I chose to move away from standard, ready-made web themes. I wanted to propose a bold art direction that puts the product — the bag of flour — right at the heart of the interface. Playing on a palette of warm, mineral colours that recall earth and wheat, paired with assertive, striking typography, the design aims to catch the visitor's eye instantly and restore what I call "deep attention".
User experience (UX)
Design before you build.
This Figma mockup phase was a key step in the process. It let me focus entirely on smooth navigation and a strong visual identity, independently of the future development constraints of WordPress. Every spacing, every contrast was designed to create an immersive and reassuring journey for the customer — proof that digital design can beautifully elevate traditional craftsmanship.
