Equinoxe
A third of our lives
with our eyes closed.
An exhibition to open them again.
The project
Giving shape
to the invisible.
The starting point of this BUT MMI project: imagine an art exhibition from scratch, then the campaign that would make people want to visit it. With Romane, Emma and Diego, we chose sleep — the moment when the body lets go and the unconscious takes over. From Fuseli to Chiharu Shiota, from Van Gogh to Anish Kapoor, the works on show swing between dream and nightmare.
We called it Equinoxe, after the time of year when day and night last exactly as long as each other. Everything grew out of that fragile balance: a black-and-white identity, a logo made of circles and axes inspired by Jung's model of the psyche, and a single promise: "Journey into the unconscious". My part of the journey was to set it in motion.
Project goals
- Motion design
- 3D modelling & rendering
- Communication campaign
Tools
- DaVinci Resolve
- Blender
- Affinity
Made with
Motion design
Revealing the logo
the way we fall asleep.
The Equinoxe logo, designed by Romane, is a construction: circles, axes, a star at the centre, halfway between an eclipse and a diagram of the psyche. For the exhibition announcement, I wanted it to appear slowly. In the animation, the circles emerge from the dark, drift, then find their place until the symbol closes. The pace is slow, almost hypnotic: before it even appears, the title has already set the mood. Alongside the motion design, I also created graphic concepts for posters announcing the exhibition.
3D
Touring the exhibition
before it exists.
The project called for building the exhibition's walls in 3D to invite viewers on a virtual tour. In Blender, we modelled a room plunged into darkness, inviting visitors to discover the works at the rhythm of their sleep. During this 3D phase, I also created two animations, again as teasers, to complement the motion design. The camera moves forward unhurriedly, as in a dream whose direction you don't choose, gradually revealing the exhibition poster designed by Diego. The aim was to let someone who had never set foot there feel the visit: the silence, the darkness, then the light.
