MMI Sweatshirt
When a piece of clothing tells who we are.
The project
Wearing the identity
of a whole class.
Every year, the MMI student union runs a contest in which students submit designs for the class sweatshirt. It's more than a piece of clothing — it's a symbol. The one the whole class will wear throughout the year and keep as a memory of their time in MMI.
I have taken part since the 2023–2024 academic year with a clear intention: to represent the department's identity by putting Walid, our mascot, front and centre. Three years, two wins.
Skills
- Graphic design
- Illustration
- Typography
Tools
- Affinity Designer
- Paper sketches
Designs
- Walid's World (2024 - 2025)
- We Are Walid (2025 - 2026)
Walid's World · 2024
The first
win.
In 2024–2025, I wanted to build a whole world around Walid. I started with paper sketches to explore possible directions, then refined the design in Affinity Designer. The goal: a visual people would want to wear proudly every day. Out of 8 entries, the design won 59% of the votes in the final.
We Are Walid · 2025
Innovating to go again,
without repeating myself.
The second year, the challenge was different: I had to come up with something new without losing what had worked. By working on the typography, I pushed the identity further, playing on the idea of the collective — "We Are Walid" means that Walid is all of us. Same creative process, new art direction. Three entries, and 56% of the votes.
Results
Gallery
